Cookie Policy


This Cookie Policy explains how we use cookies and similar tracking technologies on our website. We believe in transparency about data collection, so this policy breaks down exactly what happens when you visit our site, what information gets collected, and how you can control it.

What Are Cookies?

Cookies are small text files that websites place on your device when you visit them. They serve various purposes—from remembering your preferences to analyzing how people use the site. Think of them as digital Post-it notes that help websites recognize you when you return.

Cookies contain information like your site preferences, login status, or pages you’ve visited. They don’t contain personal information like your name or address unless you’ve explicitly provided that information to the website. The cookie simply stores a unique identifier that links back to information stored on the website’s servers.

Different types of cookies serve different functions. Some are essential for the website to work at all—without them, you couldn’t log in or use basic features. Others are optional and used for purposes like analytics, advertising, or improving user experience. Understanding these differences helps you make informed decisions about which cookies you’re comfortable accepting.

Types of Cookies We Use

We categorize cookies based on their function and who sets them. Here’s the breakdown of what operates on our website:

Essential Cookies

These cookies are necessary for the website to function properly. Without them, services you’ve requested—like accessing secure areas or remembering items in your shopping basket—simply won’t work. Essential cookies don’t require your consent because they’re fundamental to delivering the service you’re using.

Examples include cookies that maintain your session as you navigate between pages, remember your cookie preferences, and ensure security features work correctly. These typically expire when you close your browser or after a short period.

Analytical and Performance Cookies

These cookies collect information about how visitors use our website—which pages are visited most often, where visitors spend the most time, and whether they encounter error messages. The data is aggregated and anonymous, meaning we can’t identify individual users.

We use this information to understand user behavior patterns and improve website performance. If a particular page loads slowly or confuses visitors, analytics cookies help us identify and fix the problem. Common analytics tools include Google Analytics, which provides detailed insights into traffic sources, user demographics, and behavior flows.

Functionality Cookies

Functionality cookies remember choices you make to personalize your experience. This includes language preferences, region selection, text size, and other customizable elements. These cookies make your browsing experience more convenient by remembering your preferences across sessions.

For example, if you select to view odds in decimal format rather than fractional, a functionality cookie stores that preference so you don’t need to change it every time you visit. These cookies typically don’t track your browsing activity on other websites.

Advertising and Targeting Cookies

Advertising cookies track your browsing activity across websites to build a profile of your interests. Advertisers and ad networks use this information to show you advertisements more relevant to your interests. These are often third-party cookies set by advertising platforms rather than by us directly.

These cookies may track which articles you read, which bookmakers you show interest in, and which external sites you visit after leaving ours. The goal is delivering targeted advertising that matches your demonstrated interests rather than showing random ads. You have control over these cookies and can opt out through your cookie preferences or browser settings.

Social Media Cookies

If we embed social media content or sharing features from platforms like Twitter, Facebook, or Instagram, these platforms may set cookies on your device. These cookies track whether you’re logged into the social network and may track your activity across sites for their own advertising purposes.

Social media cookies are set by third parties, and we don’t control their behavior. Check the privacy policies of social media platforms to understand how they use cookies and how to manage your preferences on their platforms.

How We Use Cookies

Our cookie usage serves several specific purposes that improve your experience and help us operate the website effectively:

Session Management: Essential cookies maintain your session as you navigate the site, remember your login status, and keep track of items in forms or calculators you might use.

Analytics and Improvement: We analyze aggregated data about site usage to identify popular content, understand user journeys, and spot technical issues. This helps us prioritize improvements and create content that actually serves your needs.

Personalization: Cookies remember your preferences so the site looks and works the way you want it to—your preferred odds format, chosen language, bookmaker filters you’ve applied, and similar customizations persist across visits.

Advertising: Advertising cookies help us fund the website by delivering relevant ads. They track which content interests you and use that information to show ads for bookmakers, betting tools, or related services you’re more likely to find useful.

Security: Some cookies help protect against fraudulent activity and ensure secure connections when you interact with forms or account features on the site.

We don’t use cookies to store sensitive personal information like passwords or payment details. Any personal data collected through cookies is handled according to our Privacy Policy and relevant data protection regulations.

Third-Party Cookies

Not all cookies on our site are set directly by us. Third-party cookies come from external services we’ve integrated into the website. These typically include:

Analytics Services: Tools like Google Analytics set cookies to track site usage. These services process data according to their own privacy policies, though we configure them to respect user privacy as much as possible.

Advertising Networks: Ad platforms like Google AdSense set cookies to deliver targeted advertising. These networks operate across thousands of websites, building profiles of user interests for advertising purposes.

Content Providers: If we embed videos, social media posts, or interactive content from external platforms, those providers may set cookies to track engagement and usage.

Affiliate Partners: When you click links to bookmakers or betting sites, affiliate tracking cookies may be set to attribute any subsequent registration or activity back to our referral. This is how affiliate partnerships work and how content creation gets funded.

We work with reputable third-party providers, but we don’t control their cookie practices directly. Review their privacy policies to understand how they handle your data. Major services like Google provide detailed information about their cookie usage and offer opt-out mechanisms.

Managing Your Cookie Preferences

You have several options for controlling how cookies operate on your device. The right approach depends on your comfort level with tracking and how much convenience you’re willing to trade for privacy.

Cookie Banner Controls

When you first visit our website, you’ll see a cookie consent banner explaining our cookie usage and offering choices. You can accept all cookies, reject optional cookies while keeping essential ones, or customize your preferences by cookie category.

Your choices are stored in a cookie—ironically—so we remember your preferences on future visits. You can change these settings anytime by accessing the cookie preferences link typically found in the website footer.

Browser Settings

All modern browsers let you control cookies through their settings. You can block all cookies, block third-party cookies only, or delete existing cookies. The process varies by browser:

Chrome: Settings → Privacy and Security → Cookies and other site data

Firefox: Settings → Privacy & Security → Cookies and Site Data

Safari: Preferences → Privacy → Cookies and website data

Edge: Settings → Cookies and site permissions → Cookies and site data

Be aware that blocking all cookies breaks functionality on many websites. Essential features like login systems and shopping baskets require cookies to work. Blocking third-party cookies while allowing first-party cookies provides a reasonable balance between privacy and functionality for most people.

Browser Extensions and Privacy Tools

Privacy-focused browser extensions like Privacy Badger, uBlock Origin, or Ghostery block tracking cookies and scripts automatically. These tools identify known trackers and prevent them from operating, though they may occasionally break website functionality.

Mobile Device Settings

Mobile browsers and apps also collect data through cookies and similar technologies. iOS and Android offer privacy controls that limit tracking across apps and websites:

iOS: Settings → Privacy → Tracking (disable “Allow Apps to Request to Track”)

Android: Settings → Google → Ads → Opt out of Ads Personalization

Industry Opt-Out Tools

Several industry organizations offer centralized opt-out mechanisms for advertising cookies:

Your Online Choices (Europe): www.youronlinechoices.eu

Digital Advertising Alliance (US): optout.aboutads.info

Network Advertising Initiative: optout.networkadvertising.org

These tools set opt-out cookies that signal to participating ad networks that you don’t want behavioral tracking. Note that clearing your cookies removes these opt-out signals, so you’d need to opt out again.

Cookie Lifespan

Cookies expire after different periods depending on their purpose:

Session Cookies: Expire when you close your browser. These handle temporary functions like maintaining your session while navigating the site.

Persistent Cookies: Remain on your device for a set period—days, months, or even years. These remember preferences and track activity across multiple sessions.

We regularly review cookie lifespans to ensure we’re not storing data longer than necessary for legitimate purposes. Most analytics and advertising cookies expire within 1-2 years, while functionality cookies may persist longer to maintain your preferences across extended periods.

Data Protection and Privacy

Cookie usage falls under data protection regulations including the General Data Protection Regulation (GDPR) in the European Union and the ePrivacy Directive. These laws require websites to obtain consent for non-essential cookies and provide clear information about data collection practices.

We comply with these regulations by:

Your rights under data protection law include accessing information about data we hold, requesting deletion of personal data, objecting to certain processing activities, and withdrawing consent at any time. Contact us using the information below to exercise these rights.

Updates to This Policy

Cookie technology and privacy regulations evolve constantly. We update this Cookie Policy periodically to reflect changes in our practices, new technologies, or legal requirements. Significant changes will be highlighted through notices on our website or via email if we have your contact information.

The “Last Updated” date at the top of this policy indicates when changes were last made. We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.

Contact Information

Questions about our cookie practices or this policy? Want to exercise your data protection rights? Contact us through these channels:

We aim to respond to inquiries within 48 hours during business days and will work with you to address any concerns about cookie usage or data collection.

Additional Resources

For more information about cookies, privacy, and online tracking:

Understanding cookies and taking control of your privacy settings protects your personal information while still allowing you to benefit from useful website features and personalized experiences. We’re committed to transparency about data collection and giving you meaningful choices about how your information is used.

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